Businesses can utilize the data generated by customers to improve their products and services in order to meet the needs of customers. Finding the right analytics tool to gather and analyze this data is a crucial aspect in achieving business goals for increased engagement, higher sales and more efficient operations.

To select a tool, begin by determining the types of data you’d like to integrate http://www.softwarehall.com/big-data-analytics-tools-comparison/ and the best way to accomplish it. Some tools are more targeted towards traditional enterprise reporting, while others are designed to assist you do more advanced mathematical analysis or monitor sensitive information such as healthcare data. You should also consider the way that the analytics tool you’re considering will integrate with your existing workflow and data structure.

Some tools are made to cater to advanced users and data scientists, while others let non-technical users perform analysis with a point-and-click interface. It is also important to take a closer look at the data visualization capabilities and features provided by each tool. Some are designed to facilitate the visualization of charts while others depend on SQL or other tools from third parties to analyze your data before you can analyze it.

Once you’ve narrowed your choices down, take a look at the cost and whether the software relies on software licenses or subscription fees. Certain tools are free while others require an upfront investment as well as ongoing maintenance fees. Make sure to compare these costs with the potential ROI from the insights and efficiencies gained through using the analytics tool.